Why Scandals Lead to Poor Ethics Reform
In their book
Switch: How to Change Things When Change Is Hard (Crown, 2010), Chip
and Dan Heath note that John Kotter and Dan Cohen argue in their
book
The
Heart of Change that the sequence of change is not
analyze-think-change, which is how most people (including me) try to
bring it about, but rather see-feel-change. The thing that local
government officials are most likely to
see in a way that makes them
feel strongly enough to embrace
change is a scandal in
their government organization, or even sometimes in the state or a
neighboring government (Watergate raised such strong feelings that
it had an effect at all levels of government).
The problem with change coming from scandal is that it points to a
problem (often a mostly irrelevant problem), but not to an effective
solution. When negative emotions are involved, the solution,
according to Martin Seligman, is essentially removing a stone from
one's shoe, not fixing the shoe itself. The response to negative
emotions lacks creativity, flexibility, or ingenuity. So the results
are not usually effective or well thought out.