Tuesday, January 4th, 2011
Sometimes concepts derived from one area of study, for one purpose, can
be valuable in another area of study, for another purpose. This is true
of the concepts of "injunctive norm" and "descriptive norm" derived by social psychology professor Robert Cialdini of Arizona State University for
use in the area of persuading people not to do certain things, such as litter.
An "injunctive norm," according to...